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We undertook the digital promotion and animation film production for Parsel Parsel, a book written by investigative journalist Murat Ağırel.

To reflect the book’s ironic and critical tone, we crafted an animation that blends comic book aesthetics with satirical storytelling. The result was a visually engaging and highly shareable piece that drew strength from humor.

We enriched the narrative with local symbols, fantastical elements, and absurd plotlines aligned with the book’s themes. The campaign was supported by teaser visuals, posters, and social media content, all contributing to a unified digital launch.